Adkomo is a
global ad tech company composed of a team of experts in Online and Mobile
Advertising. They are dedicated to provide brands and Agencies the means to
reach, engage and entertain audience across all devices.
Adkomo built their own proprietary tracking solution instead of relying on third party tools, so that they could implement their own proprietary optimisation tool, have more flexibility and a greater capacity to answer their clients’ needs.
Challenge to overcome
An advertising platform created in PHP was confronted with a performance problem due to the use of inappropriate technologies in relation to the nature of the activity. Our task is to increase the performance of the platform so that it can support more and more traffic and develop the new features necessary for AdKomo in order to evolve its offer.
The other imperative is to automate the management of the service to make it scalable.